Because of employee turnover, many companies are hesitant at promoting the people within the business. The truth is that it’s a mixed strategy… if you don’t promote your people, they’ll go somewhere where they do get the spotlight. If you do promote your people, they may get an offer to go to a better place. That’s the risk of all employers, though. If your choice is to keep your people hidden, you risk much more. Prospects and customers buy from people they trust. Your people are your competitive advantage.
You should work with your employees to improve their personal search results so that your company results improve. BrandYourself has developed an infographic to provide you with the steps necessary to look better in Google. 1.5 Billion names are searched everyday in Google but people generally don’t look great on their first page. Here’s how you can: