Analytics & TestingE-commerce and RetailMobile Marketing, Messaging, and Apps

Capture Yelp and Google Reviews from Apps Your Customers Use!

Not too long ago we had a fantastic interview with Daniel Lemin, the author of ManipuRATED: How Business Owners Can Fight Fraudulent Online Ratings and Reviews. He spoke to the importance of capturing reviews in order to have both fresh reviews and to combat any negative reviews that may occasionally arise.

Is there a better time to capture a great review than just after a satisfied customer leaves your business? Probably not – so why not implement a process that drives more reviews and does it easily. Reviews that Matter sends a link via SMS to your patron. When the patron opens up the resulting landing page, the page produces native links for the Yelp mobile application or Google Mobile Application on their smartphone.

Because the apps are already logged in, this reduces the number of steps it requires to move a customer from happy… to documented! Capturing every positive review has an impact on your business, so why not capture it every time? This is often advantageous for review algorithms as well – which place an emphasis on the recency of reviews, not just the quantity of them.

Reviews That Matter Includes

  • Deep-linking cell phone technology
  • Integration of your YELP! and Google accounts
  • Aggregation of all your reviews on one web page for added distribution
  • Follow-up email review system
  • Monthly reporting
  • Ongoing goal setting and team training
  • Printed Starter Kit

Reviews That Matter Press Kit

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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