Analytics & TestingMarketing InfographicsPaid and Organic Search Marketing

Google’s Keyword Apocalypse

On the 18th, Google said it was going to start hiding the keywords utilized by people logged into google accounts (Gmail, YouTube, Google+, etc.). Interestingly, in the name of privacy, Google is only going to do this with its organic search results. In my opinion, that’s B.S. and this seems like quite an evil move in my book. As much time as Google spends educating the search industry on how to better present its content and get it ranked for keywords, hiding organic data like this seems pretty despicable.

If they had chosen to hide them for paid search as well as placement of paid search ads, I might agree. Is Google hiding keywords utilized between its own properties? Well, no… those are their properties so it doesn’t count. It’s simply hiding them from anyone else that matters. The infographic below from Attachmedia, describes the pros and cons of the move.

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One note on this. Google expects that this will impact about 10% of your analytics keyword results. And it appears that they are still enabling usage of keywords within Google Search Console… for now.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
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