Analytics & TestingMarketing InfographicsSearch Marketing

Google’s Keyword Apocalypse

On the 18th, Google said it was going to start hiding the keywords utilized by people logged into google accounts (Gmail, YouTube, Google+, etc.). Interestingly, in the name of privacy, Google is only going to do this with its organic search results. In my opinion, that’s B.S. and this seems like quite an evil move in my book. As much time as Google spends educating the search industry on how to better present its content and get it ranked for keywords, hiding organic data like this seems pretty despicable.

If they had chosen to hide them for paid search as well as placement of paid search ads, I might agree. Is Google hiding keywords utilized between its own properties? Well, no… those are their properties so it doesn’t count. It’s simply hiding them from anyone else that matters. The infographic below from

Attachmedia, describes the pros and cons of the move.

apocalipsis ingles3

One note on this. Google expects that this will impact about 10% of your analytics keyword results. And it appears that they are still enabling usage of keywords within Google Search Console… for now.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.