What was the observed click-through rate (CTR) curve for organic U.S. results for positions #1-10 in the Search Engine Results Page (SERP)? Slingshot SEO has done an extensive analysis in which data was generated using more than 170,000 actual user visits across 324 stable ranked keywords over a 6-month period. Based on the data, Slingshot SEO observed the following curve for Exact CTR.
I often see SEO companies advertise ‘page 1’ results for their clients. If you take the study into consideration, that’s like promising their clients a 1% click-through rate. Is that really impressive? It goes to show that an investment in a company that can drive you into the number 1 position is well worth the investment when the search volume is there to support your business. This is an incredible study.
One observation of their study is that their click-through rates are lower than previous studies. While they account for this on the dataset, I would add that I believe Google’s reported keyword search volumes to be inaccurate. One example is the term: who retweeted me. Google provides a search volume of 1900 searches but Webmasters shows a monthly impression volume of 1,300. That’s a huge disparity between the two numbers. It causes a lot of confusion with our clients when they’re ranking high but not getting the actual traffic that Google suggests is there!
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