Search Marketing

Google Site Search on SERP?

Good friend and co-worker, Marty Bird, pointed out this interesting feature that I’ve not seen before on Google. The ability to do a site search within an actual search result:

I utilize Site Search quite a bit on Google. The syntax is quite easy and it’s usually faster than using a site’s internal search mechanism. If you wanted to search my site, for example, on tips for Indianapolis posts, the syntax is site:martech.zone indianapolis.

In researching History Channel, it doesn’t appear that they’re using Google for their internal search – so I’m curious why the mechanism would appear on the SERP?

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