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April 21 is Google’s Mobilegedden! Your Checklist for Mobile SEO

Are we scared? No, not really. I’m afraid that sites that haven’t been optimized for mobile usage were already suffering from poor user interaction and engagement. Now Google is simply catching up by updating the algorithms to reward sites that are optimized for a mobile user with great rankings in mobile searches.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. Google Search Console

This move makes total sense if you ask me… not really the nightmare everyone is screaming about in the SEO industry. I think much of the hype points to a key problem in the search industry – too much attention on rankings and not enough attention on user engagement and conversions. SEO consultants would have fixed their clients’ sites a long time ago if they had been focusing on the right metrics.

We recommend utilizing Google’s Mobile-Friendly Test and Webmaster’s Mobile Usability Report to troubleshoot and correct any outstanding issues with your sites. Here’s a thorough infographic from Nine Hertz, InstantShift, and AntiPull.


Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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