growth of b2b commerce

Content Marketing Ecommerce and Retail Marketing Infographics

Incredible ICRE Graphic Recordings by the Ink Factory Studio

Douglas Karr Thursday, June 4, 2015

0 1 minute read

Once upon a time, I wanted to be an graphic artist. I do some work now but am floored by the folks I meet in the industry – I hesitate to think I could ever catch up after all these years. A few years of mechanical drafting also crushed my creativity – now it’s all about symmetry. Anyways… when I was walking through the ICRE in Chicago, I arrived at the Guidance Solutions booth.

About Guidance

From high-transaction, fully-integrated eCommerce sites, to mobile applications, enterprise solutions and support services, Guidance provides a portfolio of lifecycle services to support your needs.
Guidance clients range from name brand retailers and consumer product manufacturers to publishers, service providers and charitable organizations.

Guidance enlisted the assistance of Ink Factory Studio to do Graphic Recordings during the conference. I tell you what – if you want to have a crowd of people around your booth… just add the Ink Factory Studio! Here are some of the works (or if you ask me… pieces of art!) from Alison:

New Opportunities in Digital Commerce

What are Graphic Recordings?

The term graphic recording may mean many different things to many people, but the root of the definition is quite simple. While actively listening to your discussion, we are synthesizing spoken words into illustrative text and visuals. These hand-drawn visuals are created in real-time, which allows the content to bloom into a storyboard saturated with information. Graphic recording adds another dimension to your discussion by creating a deeper understanding of the content at the same time motivating the entire room with the power of group genius. As defined by the Ink Factory Studio.

Ecommerce Trends

Omni Proof Your Business

Growth of B2B Commerce

Personalization Drives Revenue

Douglas Karr Thursday, June 4, 2015

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge