GRIN: Manage Your E-commerce Influencer Marketing In This End-To-End Creator Management Platform
The latest household brands aren’t created through old-school mass advertising—they’re built alongside content creators. Brands that utilize content creators as brand storytellers are now the names on everyone’s lips. And how do they do it? It can’t be bought. It can’t be faked. It must be built, one genuine creator relationship at a time.
What is Creator Management?
Creator management combines all marketing that reaches the consumer through creators into a single framework and solution for your marketing teams. Because when your marketing teams work together as one — centered around your most loyal advocates, influencers, and customers — you reduce customer acquisition cost, increase loyalty and build brand value faster.
GRIN
The GRIN Creator Management Platform
GRIN is the all-in-one creator management platform helping ecommerce companies build more valuable brands through the power of creator partnerships.
Here’s how GRIN works:
- Discover and Recruit Creators – Choose from over 32,000,000 content creators to find the perfect ones for your market. Or import your existing influencer list.
- Nurture Relationships – Email content creators, ship products, and provide affiliate codes and content, all from inside the app. Get notified when posts go live.
- Report, Analyze and Refine – Analyze individual and campaign levels metrics. Track and attribute sales, revenue, costs, and return on investment (ROI). Create influencer reporting.
GRIN provides e-commerce brands with the ability to discover, field, and recruit your applicants, report on their results, track and repurpose all content created by your influencers, handle the logistics of sending your product (integrated with your e-commerce platform), and automatically send payments, track payment history, and analyze your overall return on investment.
GRIN Integrates With Your Marketing and E-commerce Stack
No more bouncing between social platforms, e-commerce software, and email inboxes. GRIN brings everything your team needs for end-to-end influencer marketing into one place. GRIN integrates directly with:
- Ecommerce and Payment Platforms – Shopify, Shopify Plus, Magento, WooCommerce, Salesforce Commerce Cloud, and PayPal
- Communication Platforms – Slack, Gmail, and Office365
- Social Media Platforms – Facebook, Instagram, TikTok, YouTube, Twitch, and Twitter
Join some of the world’s top e-commerce brands in finding, recruiting, managing, and reporting on your influencer marketing program.
Disclosure: Martech Zone is an affiliate for GRIN and I’m using it and other affiliate links in this article.
