Guru: Where Generative AI Meets Your Organization’s Collective Knowledge
As the CMO of a retail AI-driven predictions platform, I can’t even begin to share how much documentation we’ve accumulated across the organization over the last few years. Not a day goes by when I discuss a content-related challenge with the leadership. I’m pointed to many internal documents and presentations with all the information I need… but searching for those resources through internal drives, documents, chats, etc., is time-consuming and unproductive.
While many AI tools are on the market to assist organizations in generative content creation, the vast gap in most is that they cannot be connected to the knowledge your organization has already accumulated and organized internally. As a result, marketers like myself struggle between leveraging cutting-edge automation capabilities and accessing crucial internal knowledge scattered across the enterprise. This disconnect often leads to inefficiencies, inconsistencies, and missed opportunities in content creation and marketing strategies.
Guru
Guru is an AI-powered knowledge management platform that combines enterprise AI search, intranet, and wiki capabilities to provide marketers with a single source of truth for all their content creation needs.
Guru offers a comprehensive solution to the challenges faced by modern marketing teams. By centralizing brand guidelines, creative assets, and expert knowledge, Guru enables seamless access to critical information directly within the user’s workflow.
This integration significantly reduces time spent searching for information, allowing marketers to focus on creating impactful content. The platform’s AI-powered search capabilities ensure that users can quickly find relevant information from internal sources and the internet, eliminating the need to switch between multiple applications.
Guru‘s verification system even ensures that all information remains up-to-date and accurate, fostering trust in the knowledge base and maintaining brand consistency across all marketing efforts. Other features include:
- AI-powered Answers: Instantly retrieve relevant information from connected apps and sources, directly within your workflow.
- Centralized Brand Guidelines: Store and distribute definitive, verified brand guidelines and assets in one accessible location.
- Content Assist: Leverage AI-powered writing assistance for creating, translating, improving, and summarizing content.
- Expert Review: Identify knowledge gaps through admin insights on unanswered search queries.
- Knowledge Triggers: Proactively push relevant information to team members based on specific keywords and parameters.
- Mobile App: Guru offers a mobile app for iOS and Android devices, allowing users to access their knowledge base on the go.
- Verification System: Ensure content accuracy with a layer of verification and automated reminders for subject matter experts.
Guru offers various integrations that enhance functionality and streamline workflows across multiple systems and platforms. The platform can be seamlessly integrated with popular web browsers like Google Chrome, enabling users to access Guru’s knowledge base directly from their browsing environment.
For team collaboration, Guru integrates with essential tools such as Slack and Microsoft Teams, allowing AI-powered searches and knowledge sharing within these communication platforms. The system also supports integration with various HR systems, and project management tools like Adobe Workfront, Asana, and Basecamp can be connected to Guru, enhancing productivity with instant, contextual insights.
For developers, Guru offers integrations with Azure DevOps and Bitbucket. The platform also supports Single Sign-On (SSO) and System for Cross-domain Identity Management (SCIM) for enhanced security and user management. Additionally, Guru provides an API for custom integrations, allowing organizations to build connections to suit specific needs. This comprehensive integration ecosystem ensures that Guru can seamlessly incorporate it into various workplace tech stacks, making knowledge accessible across multiple platforms and workflows.
How Guru Works
Getting started with Guru is straightforward. After signing up, users can import existing knowledge from dozens of productized and integrated sources. The platform’s AI then organizes and indexes this information for easy retrieval.
Here’s a great example of an organization building branding resources for internal and external teams. The information can even be retrieved using Slack.
Team members can access Guru through its web interface or integrations with popular tools like Slack and Microsoft Teams. As users interact with the platform, Guru’s AI continuously learns and improves its ability to surface relevant information.
Guru has transformed the way our marketing team operates. We’ve seen a 30% reduction in time spent searching for information, and our content consistency has improved dramatically.
Sarah Johnson, Marketing Director at TechInnovate Inc.
Empower your marketing team with AI-driven knowledge management.
