Hashtags continue to have enormous benefits when utilized appropriately in social media – especially as their use has expanded beyond Twitter and into Facebook. If you’d like some hashtag basics, see the Hashtag Guide that we’ve published. You can also read our post on finding the best hashtags for each social update.
Who Invented the Hashtag?
Ever wonder who used the first hashtag? You can thank Chris Messina in 2007 on Twitter!
Just as a keyword is essential for finding information online, hashtags are important as well. We’ve written about what a hashtag is in the past. People and businesses utilize hashtags to get found, but they also use hashtags to find others utilizing social search technologies.
Hashtag Platform Features:
Hashtag research, analysis, monitoring, and management tools have an array of features:
- Hashtag Trending – the ability to manage and monitor trends on hashtags.
- Hashtag Alerts – the ability to be notified, in virtually real-time, to mentions of a hashtag.
- Hashtag Research – quantified use of hashtags and key influencers that mention them.
- Hashtag Search – identifying hashtags and related hashtags for use in your social media communications.
- Hashtag Walls – Set up a real-time, curated hashtag display for your event or conference.
Some of these platforms are free and have limited capabilities, others are built for enterprise use to really drive your social media marketing efforts. As well, not every tool monitors every social media platform in real-time… so you’ll need to do some research before making an investment in a tool like this to ensure that you get what you need!
Agorapulse – Aside from a full suite of social media tools, Agorapulse also has hashtag monitoring and reporting.
All Hashtag – All Hashtag is a website, that will help you to create and analyse fast and easy top relevant hashtags for your social media content and marketing. You can generate thousands of relevant hashtags that you simply copy and paste into your social media posts.
Brand24 – Get instant access to online mentions, grow customer satisfaction and sales.
BrandMentions Hashtag Tracker – Free Hashtag Tracking Tools to Monitor Hashtag Performance.
BuzzSumo – BuzzSumo monitors your competitors, brand mentions and industry updates. Alerts ensure you catch important events and don’t get smushed under the social media avalanche.
HashAtIt.com is a search engine that searches HASHTAGS (#) on your favorite social media websites like Facebook, Twitter, Instagram, and Pinterest.
Hashtracking – Curate content, grow community, create award winning campaigns & dramatic live social media displays.
Hashtagify.me is a free tool to explore Twitter hashtags and their relationships. The analysis is based on a 1% sampling of all tweets – the maximum that Twitter gives for free.
Hashtags.org provides essential information, research and how-to knowledge to help individuals, businesses and organizations worldwide improve their social media branding and intelligence.
Keyhole – Track hashtags, keywords, and URLs in real-time. Keyhole’s hashtag analytics dashboard is comprehensive, beautiful, and shareable!
Test Keyhole Out:
RiteTag streamlines the process of finding the best tags to go with content to be shared, embracing the unique tagging constraints of numerous important content-sharing networks, including Twitter, Youtube, Instagram, Flickr… and many more.
Tagdef – Discover what hashtags mean, find related hashtags and add your own definitions in seconds.
TrackMyHashtag – a social media analytics tool that tracks all the activities happening around a Twitter campaign, analyzes those activities, and provides lots of useful insights. TrackMyHashtag has the capacity to track complete social media campaigns to give you every minute detail of the topic. It delivers lots of useful information that could be used to analyze the impact of any social media campaign, to track all the activity of the competitions’ social media strategy, or to make your own social media marketing strategy. TrackMyHashtag tracks tweets and metadata related to any keyword, hashtag, or @mention, both in real-time and historical for any time period.
UnionMetrics Union Metrics empowers you with the social marketing intelligence you need to reach your audience and build your business.
Twitter Search – most folks look to Twitter search to find the latest tweets on a topic, but you can also utilize it to find Twitter accounts to follow. You can click People and identify the top accounts for the hashtag you’re utilizing. It can also provide a target to work on if your competitors are identified for a hashtag but you aren’t.
Twubs is a site where you can actually search, register and even brand a specific hashtag. They also have tools like moderated tweet walls that you can utilize for your next event or conference.
Trendsmap – You start with a view of your region where you can see the trending topics. You can scroll the maps by dragging them to another area or zoom in or out using the plus/minus icons. When you see something that looks interesting click on that topic for more information such as graphs of the volume of tweets locally vs. worldwide, what the topic is most likely about, images, links, and most recent tweets. You can also see where else this topic popular by clicking on the topic within the detail display, or what else are people tweeting about at this location by clicking on the location name.
Geochirp – GeoChirp helps you search for people Twittering for specific things in a specific area.
Disclosure: I’m using affiliate links throughout this article.