AdTech

Types, Resources, and Solutions for Ad Fraud Detection

In a study conducted by the Association of National Advertisers (ANA) and White Ops, the study predicted . And in a survey of US digital display ads, Integral Ad Science identified 8.3% of all ad impressions as fraudulent, compared with 2.4% of publisher-direct sold ads. DoubleVerify reports that over 50% of digital ads are never seen. What are the Types of Ad Fraud? Impression (CPM) Ad Fraud – fraudsters hide ads in a 1×1 pixel or stack ads on top of one another to multiply the impressions that an advertisement is seeing on a site. Search (CPC) Ad Fraud – fraudsters develop fake

Read More...