AdTech, Content Marketing, , Marketing Infographics, Programmatic Ad Buying

Are Programmatic Advertising Buys Killing Your Reputation?

Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance sponsorships and advertisements carefully. One area that we wanted to improve monetization was in our email newsletter. We now offer both ads and sponsored whitepapers to the mix. I’m extremely happy with the whitepapers – which are selected by an

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AdTech, Analytics & Testing, Big Data, Demand-Side Platform

How Big Data Analytics Have Become Crucial for DSPs

Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines large swaths of data (as the name may imply) and allows examiners to use that data to find patterns, market trends and demographic preferences and user behavior. You then put that data into action by allowing it to guide informed business

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