Analytics & Testing, Content Marketing, , Event Marketing, Experiential Marketing, Marketing Infographics, Mobile and Tablet Marketing, Public Relations, Sales Enablement, Search Marketing,

5 Advantages Agile Marketing Has Over Traditional Marketing Processes

As development organizations grew in size and scope, they started to have more and more problems. A large organization might do quarterly releases with hundreds of developers writing thousands of lines of code that worked well locally, but caused headaches and collisions downstream in quality assurance. Those collisions would lead to features being removed, delays to releases, and meetings up and down the chain of command to try and remove roadblocks. Agile methodologies offered a different approach, using collaborative, empowered teams to drive long-term results through a series of sprints. Today’s marketing strategies require companies move through an agile marketing journey to ensure

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AdTech, Analytics & Testing, Content Marketing, Data, Ecommerce and Retail, , Event Marketing, Marketing Infographics, Mobile and Tablet Marketing, Public Relations, Sales Enablement, Search Marketing, , Technology

The Agile Marketing Journey

With a decade of helping companies grow their businesses online, we’ve solidified the processes that ensure success. More often than not, we find that companies struggle with their digital marketing because they attempt to jump directly into execution rather than taking the necessary steps. Digital Marketing Transformation Marketing transformation is synonymous with digital transformation. In a Data Study from PointSource – Executing Digital Transformation – data collected from 300 decision makers in Marketing, IT, and Operations points to the struggles that businesses have in improving with the end-user in mind. They found that companies: Lack clearly defined goals and direction –

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