AdTech, Content Marketing, Creative Management Platform, Digital Asset Management, Marketing & Sales Videos

Rights Cloud: Automate Content Rights Clearance in Real-Time

Earlier this year, it’s alleged that Chipotle took a photo of a Sacramento patron without their permission and then distributed it throughout their marketing collateral. The pending suit is for all of the company’s profits over a 9-year period… $2.2 billion. It’s a situation that could have been avoided using technology that incorporated a process ensuring a release was signed and the photo was available for use and distribution… before it was distributed! FADEL is introducing a new offering for brands and agencies to track rights of digital content they use to produce advertising and marketing material. Benefits include getting

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