Customer Relationship Management, Sales Enablement

ConnectLeader TopRung: B2B Sales Gamification and Performance Management Tool

B2B sales acceleration technologies innovator ConnectLeader has announced the availability of its TopRung sales gamification and performance management tool. TopRung uses the power of team competition to align, adopt and accelerate sales activities, as well as drive sales process adoption and create more lead generation conversations that become pipeline opportunities. TopRung uses the power of team competition, sportsmanship and fun to: Align, adopt and accelerate sales activities Drive sales process adoption Create more lead generation conversations that become pipeline opportunities. TopRung was named a finalist in the BIG Awards for Business in the New Product of the Year category. We use TopRung to solve a critically important part of our sales

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Content Marketing, Marketing Infographics

How B2B Marketers Should Step Up Their Content Marketing Strategies

As we continue to interview marketing leaders, research online trends, and see the results of our own efforts to assist our clients, there’s no doubt as to the power of content marketing for B2B acquisition efforts. Businesses are researching their next purchase online more than ever. The problem, though, is that companies are producing so much ineffective content. When successful B2B marketers were asked the reason why their content marketing worked, 85% scored higher quality, more efficient content creation on top. We continue to push a content library approach with our own clients where we document the opportunities and gaps in their content, and

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