Content Marketing, Ecommerce and Retail, Publishing

Adapting and Responding to Feedback Drives Content Marketing Results

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance. According to 90% of the 150 brand marketers surveyed, responsiveness—or the ability to source, understand and then quickly react to feedback, preferences, and needs—is important, if not critical, to the delivery of an exceptional customer experience. Only 16 percent of marketers feel their organizations are extremely responsive to the consumer, failing to make changes to products, packaging, services, and experiences based on real-time consumer requests and feedback. The report details how agile marketers act on consumer feedback to drive growth.

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