Content Marketing, Organic Search, Publishing, Search Marketing

Gated or Non-Gated Content: When? Why? How…

Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder. It takes is content that resonates with their needs and interests, and is served to them at optimal times to fuel that process. However, the question that continues to be asked is should you “hide” some of that content from your audience? Depending on your business objectives, hiding or “gating” some

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Content Marketing, Podcasting, Publishing, , Video Marketing

If Your Content Team Just Did This, You’d Be Winning

There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research. Poorly researching the topic, the audience, the goals, the competition, etc. is resulting in terrible content that lacks the elements necessary to win. Marketers want to spend more on content marketing, but they’re still struggling with producing engaging content (60%) and measuring performance (57%). Sujan Patel Not only

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Content Marketing, Publishing, WordPress

ClearVoice: A Content Workflow Platform For Planning, Hiring, Managing, and Publishing

There are often two extremes in the MarTech industry, all-encompassing clouds, and stand-alone platforms. But some of the most promising advancements I’m seeing are platforms that can enable agile marketing methodologies and reduce the need for data transfer or expensive integrations. Demand for premium content to build authority, gain authority on search engines, and promotes sharing in social media, is all on the rise. The demands on marketers are increasing while resources are flat or even being reduced. And marketers simply aren’t keeping up without the right toolset. ClearVoice: Easier workflow. Better freelancers. Greater returns. ClearVoice has developed a solution for

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Content Marketing, Graphic Design, Marketing Infographics, Publishing

8 Ways for You to Create Content that Creates Customers

These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those decisions online. That said, it only requires a quick look at your analytics before you figure out that the majority of content isn’t attracting anything. Given the cost of building out a site, optimizing that site, researching your market, and producing that content –

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