Content Marketing, Digital Asset Management, Marketing Tools, Publishing

Why Creative Collaboration Tools Are A Necessity For Your Team To Prosper

Hightail has released the results of its first State of Creative Collaboration Survey. The survey focused on how marketing and creative teams collaborate to deliver the mountains of original content needed to drive campaigns, deliver business results and increase sales and revenue. Lack of Resources and Increased Demand are Hurting Creatives With a growing output of content throughout every industry, the need for unique, compelling, informative, and high-quality content is an absolute nowadays. Search algorithms require it, social networks thrive on it, and businesses profit from it. However, as demands rise, creatives are being crushed. Over 1,000 marketing and creative professionals