Content Marketing, Technology

Dell’s Clog (Clogging = Corporate Blogging)

Dell launched their clog this week, One2one. There’s been a lot of writing about it on the blogosphere… some folks praising them and some lynching them. I’m not sure if anyone has penned the term yet, but I like the term ‘Clog’ for Company or Corporate Blog. I added it as a disambiguous term on wikipedia. Company Blogs can be a blessing or a curse. It requires a strategy and alignment of the bloggers involved to make the Clog: Relevant – is your blog serving the industry? clients? prospects? competition? Timely – when something bad or good happens, is your