Content Marketing, Publishing

Are Online Software Directories a Platform’s Friend or Competitor?

A friend of mine asked me to review their platform on a third-party directory site this week, stating that the site drives quite a bit of traffic to other vendors in the industry. I did a quick analysis of the directory site and it’s true, they have earned some solid rankings in my friend’s industry. It seems only logical that they should solicit reviews to get better visibility in the directory. Or is it? The directory isn’t a small site, it’s enormous. It has great search engine rankings, a development staff, social media marketing engagement, and even a paid advertising