Analytics & Testing, Content Marketing, Dashboards, Digital Asset Management, Ecommerce and Retail, Retail

Content Analytics: End-to-End eCommerce Management for Brands and Retailers

Multi-channel retailers recognize the importance of accurate product content, but with tens of thousands of product pages added to their website every day by hundreds of different vendors, it’s nearly impossible to monitor all of it. On the flip side, brands are often juggling an overwhelming set of priorities, making it difficult for them to ensure each listing remains up-to-date. The issue is that retailers and brands are often attempting to address the problem of poor product content by implementing single-point solutions. They may have analytics technology that provides insight into problems with product listings, but they don’t provide the

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Ecommerce and Retail, Retail

Priming the Omnichannel for Black Friday and Cyber Monday

There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which includes online and mobile, are clearly the bright spots in retail. Cyber Monday 2016 claimed the title for the largest online sales day in U.S. history, with $3.39 billion in online sales. Black Friday came in a very close second with $3.34 billion in online sales, driving a record $1.2 billion in mobile revenue. All signs point to even better

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Analytics & Testing, Ecommerce and Retail, Marketing Infographics

The Most Popular and Necessary Tags to Deploy in Ecommerce

In order to deploy, measure, and optimize any change to improve your ecommerce results, capturing the associated data with every user and action is critical. You can’t improve what you don’t measure. Worse, if you restrict what you do measure, you can make decisions to the detriment of your online sales. As Softcrylic, a vendor-neutral Data & Analytics player states, tag management serves Digital Marketers’ with advanced insights on visitor tracking, behavioral targeting, remarketing, personalization and data validation. What is a Tag? Tagging is ubiquitous with both inserting scripts as well as capturing data associated with your site. Analytics platforms capture dozens of

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Ecommerce and Retail, Marketing Infographics

Ecommerce Features Checklist: The Ultimate Must-Haves for Your Online Store

One of the most popular posts that we’ve shared this year has been our comprehensive website features checklist. This infographic is a fantastic follow-up by another great agency that produces incredible infographics, MDG Advertising. Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that people across all regions and verticals consistently value the same few core website features when shopping online. What Consumers Want from E-Commerce Websites The results of

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Ecommerce and Retail, Marketing & Sales Videos

Complete™: Cross-Border Commerce from Translation, Shopping, through Fulfillment

Tony Bianco’s designs have been highly sought after in Australia for over forty years, and now the brand has catapulted into the world’s most influential fashion magazines and best-dressed lists by Australian models. Today, many top celebrities and models in the U.S. and throughout Europe can be seen wearing a variety of Tony Bianco shoes and accessories. To help accelerate their international expansion and cross-border demand, Tony Bianco is working with Pitney Bowes to provide a seamless, localized online shopping experience to customers around the world with the Pitney Bowes Complete™ Cross-Border solution. Now Tony Bianco can reach shoe lovers

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