, Marketing Infographics

6 Best Practices You Should Follow When Building an Unsubscribe Page

We shared some statistics on reasons why people unsubscribe from your marketing emails or newsletters. Some of it may not even be your fault, as subscribers are inundated with so many emails that they just need some relief. When a subscriber finds and clicks on that unsubscribe link in your email, what are you doing to try to save them? I recently did just that with Sweetwater, an audio equipment site that’s been fantastic to work with. I almost felt bad clicking the unsubscribe link, but I just don’t buy frequently enough with email deals arriving every few days. When

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Deliverability, Ecommerce and Retail, , Marketing Infographics

5 Tips to Improve Your Holiday Email Experience in 2017

Our partners at 250ok, an email performance platform, along with Hubspot and MailCharts have provided some essential data and variances with the last two years of data for Black Friday and Cyber Monday. To give you the best advice available, Joe Montgomery of 250ok teamed up with Courtney Sembler, Inbox Professor at HubSpot Academy, and Carl Sednaoui, Director of Marketing and Co-Founder at ‎MailCharts. The email data included comes from MailCharts’ analysis of top 1000 internet retailers’ (IR1000) emails that included “Black Friday” or “Cyber Monday” in the subject line. They’ve concluded that you can improve your overall email delivery,

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Deliverability, , Marketing Infographics

The Way We Read Work Email is Changing

In a world where more email is sent than ever (up 53% from 2014), understanding what kinds of messages are sent, and when those messages are sent is both useful and important. Like many of you, my inbox is out of control. When I read about inbox zero, I can’t help but be a little pessimistic about the volume and manner in which the emails are responded to. In fact, if it weren’t for SaneBox and MailButler (using my referral links there), I’m not sure how I’d handle my email. Sanebox does a fantastic job at learning which of my emails require

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, Marketing Infographics

What’s the Best Time to Send Your Emails (By Industry)?

SendinBlue recently analyzed email campaigns for e-commerce, offline retail and others to reveal the best times to send out email marketing campaigns, and visually displayed the findings in the infographic below. Please keep in mind that your results may vary greatly and it’s great to test these scenarios before jumping to the conclusion that this is optimal for your company. Your subscribers may vary in their behavior – and you may have already got them accustomed to an email sent at a certain time. According to a recent study, . With the modern customer constantly on-the-go and receiving information through

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, Marketing Infographics

What are the Best Fonts for Email? What Are Email Safe Fonts?

You’ve all heard my complaints on the lack of advancements in email support over the years so I won’t spend (too much) time whining about it.  I only wish that one large email client (app or browser), would break out of the pack and try to fully support the latest versions of HTML and CSS. I have no doubt that tens of millions of dollars are being spent by companies to fine-tune their emails. That’s why it’s fantastic to have companies like Email Monks who stay on top of every aspect of email design. In this latest infographic, Typography in

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