A/B Testing,

Does an Emoji in Your Subject Line Impact Email Open Rates? 🤔

We’ve shared some details in the past on how some marketers are incorporating emojis into their marketing communications. In celebration of World Emoji Day – yes… there’s such a thing – Mailjet performed some testing using emojis in email subject lines to see how different emojis might impact the email open rate. Guess what? It worked! Methodology: Mailjet offers an experimentation feature known as a/x testing. A/X testing removes the guesswork of what works best by allowing you to test (up to 10) variations of the same email, compile the performance of each version, and then sends the winning version to the remainder of