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10 Steps to Building an Effective Employee Social Advocacy Program

While large companies often have fatter budgets and can purchase visibility on social media, I’m really surprised at how few companies enlist the power of their employee-base to assist. We had a great conversation about this with Amy Heiss of Dell, who walked through the incredible results their organizations were achieving through building out an effective employee social advocacy program. As we speak to clients about employee social advocacy, I often repeat an alternative story that Mark Schaefer shared regarding an international company that has hundreds of thousands of employees. When they published on social media, they had a handful

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