Event Marketing

9 Ways To Streamline Your B2B Events with Event Tech

New In Your MarTech Stack: Event Management Software Event planners and marketers have a lot to juggle. Finding great speakers, curating awesome content, selling sponsorships, and delivering an exceptional attendee experience encompass a small percentage of their day-to-day activities. Still, they’re activities that take up a large amount of time. That’s why organizers of B2B events are increasingly adding Event Tech to their MarTech stack. At CadmiumCD, we’ve spent over 17 years creating and polishing the best possible software solutions for event planners’ unique challenges. Today, we’re going to break down a few of the processes organizers can streamline with


Content Marketing

How Does Event Marketing Increase Lead Generation and Revenue?

Many companies spend upwards of 45% of their sales and marketing budget on event marketing and that number is increasing, not decreasing despite the popularity of digital marketing. There’s absolutely no doubt in my mind of the power of attending, holding, speaking at, displaying at, and sponsoring events. The vast majority of our clients’ most valuable leads continue to come through personal introductions – many of which at events. What is Event Marketing? Event marketing is the process of developing a themed exhibit, display, or presentation to promote a product, service, or cause. Event marketing is the opportunity to present your