, , Marketing Training

The Best Course To Get Started With Facebook Advertising

The first time I met Andrea Vahl and heard her speak was years ago at Social Media Marketing World. Years later, I was blessed to have our paths cross again when we were both speakers at Concept ONE, an incredible digital marketing expo put on in the beautiful Black Hill Mountains of South Dakota. And wow, am I glad that I had the pleasure to hear Andrea speak again! First, she’s incredibly funny – it’s not often you see a speaker who is also a successful stand-up comedian! Second, and most importantly, Andrea walked through Facebook Advertising so thoroughly and

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5 Rookie Facebook Ad Mistakes To Avoid.

Facebook ads are extremely easy to use – so easy that within a few minutes you can set up your business account and start running ads that have the potential to reach two billion people. While being very easy to set up, running profitable Facebook ads with a measurable ROI is anything but easy. A single mistake in your objective selection, audience targeting, or ad copy can steamroll your campaign into failure. In this article, I’ll reveal the top five rookie mistakes made by businesses when running Facebook ads. If you’re making any one of these mistakes, your ads are

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, Marketing Infographics

What are all the Facebook Ad Targeting Options?

Facebook users spend so much time and take so many actions online that the platform acquires hundreds of touch points and builds incredibly robust profiles that can be highly targeted. While paid search marketing is mostly accomplished by targeting specific keywords that users are searching on, Facebook advertising is based on finding the audiences that are most likely to become your fan or your customer. These targeting options focus directly on users and profiling potential customers in order to get clicks and grow your business. Mary Lister, WordStream Facebook ad targeting is broken down into the following options: Behaviors – Behaviors are

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