Ecommerce and Retail, Marketing Infographics, Retail

Fathers Day Ecommerce Statistics

It’s almost Father’s Day! I lost my Pops a few years ago, so take the time to hug your Dad and buy him a gift… even if it’s just a few bucks. He’ll love it even if he doesn’t show it. This time of year I find myself at Lowes looking at the cool tools and I think just for a split second… “I’m going to grab one of those for Dad” and then I remember he’s not with us anymore. 🙁 Let’s brighten this conversation up. The great news for Dads is that we’re getting more attention these days… mugs, ties,


Ecommerce and Retail, Marketing Infographics

4 Things Marketers Can Learn from Mother’s Day Data to Improve Father’s Day Campaigns

No sooner does the dust settle from Mother’s Day campaigns than marketers turn their attention to Father’s Day. But before setting Father’s Day activities in stone, can marketers learn anything from their Mother’s Day efforts that could help them boost sales in June? After a careful analysis of Mother’s Day 2017 marketing and sales data, we believe the answer is yes. In the month leading up to Mother’s Day, our team gathered data from more than 2,400 online retailers related to cart abandonment, email re-marketing, conversions, and sales. The e-tailers that we studied were in five industries – Clothing, Footwear