Analytics & Testing, Data, Market Research, Marketing Tools

Halting the Headaches: Why Online Forms Help Measure Your ROI

Investors can measure ROI in real time. They purchase a stock, and by looking at the stock’s price at any given moment, they can instantly know if the ROI rate is positive or negative. If only it were that easy for marketers. Measuring ROI is one of the most important jobs in marketing. In fact, it’s one of the more challenging tasks we face on a daily basis. With all of the data that pours in from multiple sources, it should be a straightforward process. After all, we’ve been told that we have more data than ever before and we’re

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