Data, Marketing Tools, Technology

Collaborative Marketing with Google Spreadsheets

I consulted with the local Chamber of Commerce this evening to discuss Membership renewals. The Chamber is a fantastic organization, but is a great example of a service where renewals are the heart beat of the organization. I’m fairly certain that the Chamber probably loses money on folks that join in the first year. However, after that year, their profitability increases – and the value to the Chamber Member never goes down. Tonight I spoke with a colleague, Darrin Gray, on how we could easily put up a collaborative site where members assisting with renewals could track their contact with