Influencer Marketing

Marketers are So Full of Crap

<rant>I’m listening to The Influencer Project. It’s a really interesting project – 60 minutes of 60-second tips from the Who’s Who on the web talking about creating influence online. I could be a little bitter that I didn’t get invited to help, but as I’m listening to these folks… I came to the realization that many of them are just plain full of crap. First, as you read through the list, do your homework… most of those people actually did not build their influence online. They were already influential and then went online. Still, others were influential because they wrote