AdTech, Customer Relationship Management, LinkedIn Marketing, Marketing Automation,

3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms

LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment or acquisition. Marketers recognize that lead collection results are severely diminished as a prospect is passed from screen to screen. Capturing a lead at the peak of their interest reduces friction and abandonment. With that in mind, LinkedIn Business provides

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Analytics & Testing, LinkedIn Marketing

LinkedIn Launches Linkedin Website Demographics

LinkedIn is breaking out a great new feature in the next coming weeks, LinkedIn Website Demographics. Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy. Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website Demographics lets you filter your website audience by 8 individual professional dimensions, including: Job title Industry Job seniority Job function Company Company size Location Country Website Demographics will allow you to filter by date range to understand whether that recent marketing campaign boosted traffic from your desired audience segments. What’s more,

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