Analytics & Testing, Data, Marketing Infographics, Sales Enablement

5 Marketing Budget Mistakes to Avoid

One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it. Flat budgets produce flat results… unless you find savings somewhere in the mix. This infographic from MDG Advertising, 5 Big Marketing Budget Mistakes to Avoid, illustrates five areas where errors in judgment lead to inefficient spends as well as how to prioritize your