AdTech, Analytics & Testing, Technology

Why MarTech is a Strategic Imperative for Business Growth

Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced MarTech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns, analyse marketing data in real-time, and automate their marketing to drive conversions, productivity and ROI up, while lowering costs, time and inefficiencies. That’s what we’re going to talk more about in this article – how marketing technology helps brands to grow, while generating tangible business value. Agile


Content Marketing, Customer Data Platform, Customer Relationship Management, Data, Sales Enablement, Technology

You’re Probably Spending More Time Managing Data Than Marketing

Yesterday, I shared how we batch loaded an entire year of social updates viaHootsuite . While quite a bit of work went into the research, our team spent quite a few hours just massaging the data and making it a file that could be uploaded. Even after we passed all validation checks, we had to then manually go through and select or add media to display in each social update. It took several hours to tweak it and get it correct. Today, my time was spent taking a few seasons of events and importing them into a client’s WordPress site