Ecommerce and Retail, Marketing Infographics

4 Things Marketers Can Learn from Mother’s Day Data to Improve Father’s Day Campaigns

No sooner does the dust settle from Mother’s Day campaigns than marketers turn their attention to Father’s Day. But before setting Father’s Day activities in stone, can marketers learn anything from their Mother’s Day efforts that could help them boost sales in June? After a careful analysis of Mother’s Day 2017 marketing and sales data, we believe the answer is yes. In the month leading up to Mother’s Day, our team gathered data from more than 2,400 online retailers related to cart abandonment, email re-marketing, conversions, and sales. The e-tailers that we studied were in five industries – Clothing, Footwear