Content Marketing, Podcasting, Publishing

Nielsen Comparing Apples to Oranges, Podcasting to Blogging

As with my entry previous on the ‘tubes’ filling up on the internet, it always surprises me when folks who claim to be experts stand up and say something really stupid. Nielsen recently released a comparison of Podcast users to Blogging. This is a very bizarre comparison. Podcast users are consumers, and bloggers are suppliers. How in the world do they relate? Because both use the internet? Another example of how mainstream media doesn’t have a clue… On a similar note, got a mention on Seth’s blog after a discussion of the ABC’s (Audit Bureau of Circulation) ever-evolving rules that