Mobile and Tablet Marketing

2008 NRA Tech Pavilion Highlighted with Digital Displays

This was my first year at the NRA Conference. Aside from getting more exercise than I have, by walking, the show wasn’t a huge technology fest. Perhaps the coolest technology there (aside from Patronpath) were digital displays, known as digital signage. Digital displays are large HDTV displays that display full media (video and graphics) and can adjust the messaging as needed. Within the food industry, there are some cool features – like connecting directly to Point of Sales systems to capture the latest prices – or to update the display dynamically to improve sales. Imagine a digital display at McDonalds

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