Ecommerce and Retail, Marketing Infographics, Retail

A Snapshot of Omnichannel Consumer Buying Behavior in 2017

Omnichannel strategies are becoming more common to implement as marketing cloud providers offer tighter integration and measurement of strategies across the consumer’s journey. Tracking links and cookies enable a seamless experience where, regardless of the channel, the platform can recognize where the consumer is and push a marketing message that’s relevant, applicable to the channel, and guides them through to a purchase. What is Omnichannel? When we speak about channels in marketing, we’re talking about the marketing channels open to communicating with a prospect or customer. This could include traditional channels like television commercials, print advertisements, or radio. Digital channels

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