Marketing Infographics, Podcasting

Podcast Marketing: Why Companies Are Investing in Podcasting

Next month I’m traveling to Dell for a marketing conference they’re giving business leaders internally. My session is a hands-on session where I’ll be sharing how podcasting has grown in popularity, what equipment is needed, and how to publish, syndicate and promote your podcast online. It’s a topic that I’ve become quite passionate about over the last couple of years – and I still feel as though I’m learning more and more each month. From my viewpoint, there are specific ways that marketers can utilize podcasts for their own marketing efforts: Education – prospects and customers love to listen to

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Content Marketing, Podcasting, Publishing

Where To Host, Syndicate and Promote Your Podcast

Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host your podcast and where you will promote it. Below I have listed a few tips and lessons learned from promoting our podcast Edge of the

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Content Marketing, Podcasting

Simplecast: Publish your Podcasts the Easy Way

Like many podcasters, we hosted our podcast on Libsyn. The service has a plethora of options and integrations that are quite overwhelming but highly customizable. We’re highly technical, though, so I’m confident most businesses would have a difficult time filling in all of the data necessary simply to publish a simple podcast. Often times, legacy platforms have such deep adoption and are so mission critical that upgrading their user experience is a decision that’s too risky or continues to be delayed. That’s where the competition steps in! Simplecast is the simple podcast publishing platform that may surpass Libsyn and other platforms.

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Content Marketing, Podcasting, Technology

Auphonic: Optimize Your Podcast Audio With One-Click

When we built our MarTech community, we knew it would be valuable for our vast network of readers to update and share the knowledge that they’d acquired. When I wrote about podcast audio, Temitayo Osinubi shared an amazing tool called Auphonic. Unless you’re a sound engineer, tweaking the audio of your podcasts can be a daunting task. And recording tools like Garageband don’t provide very much in the way of optimization tools – you just have to know what the capabilities are. Temitayo pointed me in the direction of Auphonic, a web-based and desktop based application that optimizes both the richness

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