Next month I’m traveling to Dell for a marketing conference they’re giving business leaders internally. My session is a hands-on session where I’ll be sharing how podcasting has grown in popularity, what equipment is needed, and how to publish, syndicate and promote your podcast online. It’s a topic that I’ve become quite passionate about over the last couple of years – and I still feel as though I’m learning more and more each month. From my viewpoint, there are specific ways that marketers can utilize podcasts for their own marketing efforts: Education – prospects and customers love to listen to
Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host your podcast and where you will promote it. Below I have listed a few tips and lessons learned from promoting our podcast Edge of the
Like many podcasters, we hosted our podcast on Libsyn. The service has a plethora of options and integrations that are quite overwhelming but highly customizable. We’re highly technical, though, so I’m confident most businesses would have a difficult time filling in all of the data necessary simply to publish a simple podcast. Often times, legacy platforms have such deep adoption and are so mission critical that upgrading their user experience is a decision that’s too risky or continues to be delayed. That’s where the competition steps in! Simplecast is the simple podcast publishing platform that may surpass Libsyn and other platforms.
When we built our MarTech community, we knew it would be valuable for our vast network of readers to update and share the knowledge that they’d acquired. When I wrote about podcast audio, Temitayo Osinubi shared an amazing tool called Auphonic. Unless you’re a sound engineer, tweaking the audio of your podcasts can be a daunting task. And recording tools like Garageband don’t provide very much in the way of optimization tools – you just have to know what the capabilities are. Temitayo pointed me in the direction of Auphonic, a web-based and desktop based application that optimizes both the richness