Content Marketing, Public Relations, Publishing

Why We Never Do Press Release Distribution Services Anymore

One of our clients surprised us today, they let us know that they signed up for a Press Release Distribution service recommended by one of their partners where they could distribute their press release to over 500 different sites. I immediately groaned… here’s why: Press Release Distribution services don’t rank the content you promote at all, so unless someone’s actively listening for specific press releases, they’re often never found in search results. Press Release Distribution services are overrun by terrible, irrelevant companies. The resulting link often requires disavowed in Webmasters to reduce the risk of hurting your search engine results.

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