Analytics & Testing, Customer Relationship Management

Understanding Your Customers’ Needs with Predictive Analytics

For many sales and marketing professionals, it’s a constant struggle to derive any actionable insights from existing data. The crushing volume of incoming data can be intimidating and wholly overwhelming, and attempting to extract the last ounce of the value, or even just the key insights, from that data can be a daunting task. In the past, the options were few: Hire data scientists. The approach of getting professional data analysts to analyze data and come back with answers can be expensive and time-consuming, chewing up weeks or even months, and sometimes still only returning dubious results. Trust your gut. History