Ecommerce and Retail, Marketing Infographics, Mixed Reality, Mobile and Tablet Marketing, Retail

Don’t Underestimate The Impact of a Brick and Mortar Store

We recently shared some examples of how Enterprise IoT (Internet of Things) may have an enormous impact of retail store sales. My son was just sharing a news story with me on retail that pointed some fairly bleak statistics regarding the opening and closing of retail stores. While the gap of closures continues to increase, it’s important to recognize that this country continues to open more and more retail outlets. Even Amazon, the so-called retail killer, is working with retailers and opening its own stores. Why? Customer experience. The fact is that American consumers still want to both touch the

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Ecommerce and Retail, Retail

7 Lessons For Retail In The Age of E-Commerce

E-Commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re running a physical store, then you need to move to the next level. Give the shoppers a compelling reason to spend their time to come down to your store. 1. Provide Experience, Not Just Products There’s a lot more to a brick and mortar store than just having the physical products on sale. Give them an experience and a reason

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Ecommerce and Retail, Marketing Infographics

What is Webrooming? How is it Different from Showrooming?

This week I’ve been researching purchasing audio equipment for our studio. I often bounce from manufacturing site, then specialty e-commerce sites, retail outlets, and Amazon. I’m not the only one. In fact, What is Webrooming Webrooming – when a customer travels to a store to make the purchase after researching the product online. What is Showrooming Showrooming – when a customer purchases online after researching t The infographic from Koeppel Direct, Webrooming Vs Showrooming: A Retail Marketing Guide to Holiday Shopping, breaks down shopping behavior by generation as well: Baby Boomers – Shop in-store and value one-to-one interaction and expect

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