Content Marketing, Ecommerce and Retail, Retail

TurnTo: Syndicate Reviews with Your Product’s Distributors

Syndication is a highly effective way for online retailers to quickly increase the volume of product ratings and reviews (reviews) they display. Brands, typically first to collect this valuable user generated content (UGC), are eager for retailers to feature these on their eCommerce sites. By sharing their reviews with their distribution partners, brands can help products stand out and sell better, as higher review volumes have been proven to increase sales. Until now, such syndication was only possible through closed networks. The problem is, this approach requires both the brands providing the reviews and retailers receiving them to use the

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