Ecommerce and Retail, Retail,

Seven Nagging Problems with Social Commerce

Social commerce has become a big buzzword, yet many shoppers and many sellers are holding back on “going social” with their buying and selling. Why is this? For many of the same reasons it took many years for e-commerce to seriously compete with brick-and-mortar retail. Social commerce is an immature ecosystem and concept, and it will simply take time for it to challenge the well-oiled transacting universe that e-commerce has become today. The issues are many, and the potential for nuanced discussion is large, but at the big-picture level, here are the six key reasons why social commerce just isn’t

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