One of my favorite mobile applications is Waze. It routes me away from traffic, helps me avoid hazards, and warns me of the police up ahead – saving me from speeding tickets if I happened to be day dreaming and drifting over the limit. I was in the car the other day and decided to stop by a cigar shop to pick up a gift for a friend, but I wasn’t sure which ones were nearby. The result wasn’t too impressive… with a cigar shop 432 miles away listed as “around me”. So, I did what any good customer would
This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree unfollowed and lost touch with me. I witnessed companies I was courting move away from working with me, while other brands deepened their engagements with me. Knowing this, you may be surprised to know that I’ve shifted my thinking and strategy.
Some businesses just need a nice checklist to work from when executing their social media strategy… so here’s a great one (updated for 2017!) developed by the whole brain group. It’s a great, balanced approach to publishing and participating in social media to help build your audience and community. Social media platforms are constantly innovating, so they have updated their checklist to reflect all the latest and greatest features of the most popular social media channels. And we’ve added new social media platforms that are fresh on the scene. Get updated pro tips for Twitter, LinkedIn, Facebook, Google+, Pinterest, YouTube,
This is a pretty telling infographic from Sprout Social that has some deeper consequences than marketers might be willing to accept. The infographic is called 6 Social Media Trends That Will Take Over 2017 and walks through each social media channel, how consumer behavior is changing, and the advancement of technologies like artificial intelligence. Combined with on-demand video, ad blocking technologies, and the growth of 1:1 channels like Snapchat and marketers need to reconsider their batch and blast advertising that’s getting engaged with each year. The buyer has the power now to find what they need, when they need it,
At some point many decades ago, we just began taking for granted that the average household had a radio, then a telephone, and finally a television. I believe we’re reached that saturation with social media… do we really need to quantify the impact or try to convince a business that social media is here to stay? Yeesh, I hope not. That doesn’t mean that it’s time for marketers to drop everything and bet it all on Snapchat, though. There are still traditional industries that use pen and paper, still companies that drive revenue with direct mail, still an ROI for