Artificial Intelligence, Ecommerce and Retail, , Instagram Marketing, Marketing Infographics, Snapchat Marketing, , Technology,

Is Social Media Forcing Marketers Away from Mass Media?

This is a pretty telling infographic from Sprout Social that has some deeper consequences than marketers might be willing to accept. The infographic is called 6 Social Media Trends That Will Take Over 2017 and walks through each social media channel, how consumer behavior is changing, and the advancement of technologies like artificial intelligence. Combined with on-demand video, ad blocking technologies, and the growth of 1:1 channels like Snapchat and marketers need to reconsider their batch and blast advertising that’s getting engaged with each year. The buyer has the power now to find what they need, when they need it,

Read More...