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Where do Visitors Click on a Blog?

We’ve been working on a new version of Martech for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that’s easier to use for marketers to find and research their next technology purchase.

One of the major tests that we did in preparation was to remove the built-in search form (we tested both WordPress search and Google’s custom search) and replace it with Algolia, a search as a service solution that provides both image previews and autosuggestions. You’ll see below that the move was a winner – producing a lot more engagement, increasing our pageviews per visit, and reducing our bounce rates.

Aside from utilizing analytics, it was important that we track where our users were clicking and ensuring they were actually utilizing our search box. To that end, we enlisted the use of Crazy Egg. Crazy Egg offers four unique visualizations you can make on any page of your site – as well as the opportunity to test mobile interaction as well.

Crazy Egg Overlay

Crazy Egg Heatmap

Crazy Egg Heatmap

Crazy Egg Heatmap

Crazy Egg Confetti

This is a display of new (red) versus returning (white) visitors. The confetti reports will also breakdown mobile, tablet, operating system and resolution information.

Crazy Egg Confetti

Crazy Egg Scrollmap

We have some work to do on this one – it appears that our primary post is included, but visitors aren’t seeing a compelling reason to scroll down. We’re going to work on providing more columns of information and a category breakdown of new posts.

Crazy Egg Scrollmap

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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  1. Commenting is one of the components which make blogs so effective however so often you see people turning comments off or simply not encouraging visitors to comment. Sure you will get a bit of spam but there are some good comment spamming plug-ins which work pretty well for me.

    I think I tried installing Crazy Egg a while back but had no luck, might be time to have another go I think.


    1. Hi Tara,

      It sure is! I did an analysis of commenting and it’s impact on my blog and found commenting was my single biggest tool to attract readers.

      I tried installing ClickHeat and couldn’t get it to work but CrazyEgg seemed to do well.


  2. Thank you for posting this information. I am going to take a look at Crazy Egg. Yes, I agree that finding comments on a blog is very intriguing. I just never thought about it with my own blog before. Keep posting great information that is so helpful to others!

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