We’ve been working on a new version of MarTech for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that’s easier to use for marketers to find and research their next technology purchase.
One of the major tests that we did in preparation was to remove the built-in search form (we tested both WordPress search and Google’s custom search) and replace it with Algolia, a search as a service solution that provides both image previews and autosuggestions. You’ll see below that the move was a winner – producing a lot more engagement, increasing our pageviews per visit, and reducing our bounce rates.
Aside from utilizing analytics, it was important that we track where our users were clicking and ensuring they were actually utilizing our search box. To that end, we enlisted the use of Crazy Egg. Crazy Egg offers four unique visualizations you can make on any page of your site – as well as the opportunity to test mobile interaction as well.
Crazy Egg Overlay
Crazy Egg Heatmap
Crazy Egg Confetti
This is a display of new (red) versus returning (white) visitors. The confetti reports will also breakdown mobile, tablet, operating system and resolution information.
Crazy Egg Scrollmap
We have some work to do on this one – it appears that our primary post is included, but visitors aren’t seeing a compelling reason to scroll down. We’re going to work on providing more columns of information and a category breakdown of new posts.