Advertising Technology

Hello, I’m a Mac. And I’m a PC.

We all love Apple’s commercials that poke fun at PCs. While I’m an Apple household, I think that sometimes Mac users are a bit over the top of how great their platform is, so I decided to poke a little fun at the campaign.

Hello, I’m a Mac.

And I’m a PC.

PC: I have RAM, a Motherboard, a Processor, a Mouse, a Keyboard, a hard drive and a Monitor.

Mac: I do, too. And since they’re all made by the same folks that make my Operating System, they work better. It’s a lot less code to handle.

PC: I see. I’m a little less expensive since you can mix and match thousands of options and even build me yourself. I may not work as well as you, but I support millions more devices. Unfortunately, when someone writes something crappy, it may mess me up.

Mac: Makes sense, that’s why we don’t let other people make our stuff. I hope you work on that. Hey, at least we can talk to each other!

PC: Sure can! You can see me on your network, I can see you on mine. We both support Wireless, Bluetooth, Firewire and USB.

Mac: Sometimes I dress a little cooler than you do, though.

PC: Yea, but if folks are willing to spend a little more, I can look quite nice. Heck, I can even look like you with some nice theme software.

Mac: Wow. And since we have the same processors now, I can actually run your software with Parallels.

PC: You can? That seems a little one-sided, doesn’t it?

Mac: Sure… but no one really complains because you’re one of those ‘business’ monsters that all us cool guys are supposed to hate.

PC: Hate away, buddy! That way know one really cares as you (Apple) walks away with $472 million in profits with a 48% profit margin. It’s ironic that it makes me look evil for working with everyone, while you don’t share anything and make great profits, too.

Mac: Shhhhh. Don’t tell anyone. After all, we’re coming out with a phone soon that’s going to be a big seller.

PC: A phone? Wow… didn’t those come out quite a while ago?

Mac: Yeah, but we’re going to make it cooler.

PC: How much cooler?

Mac: 50%-profit-margin-cooler.

PC: Wow. With those types of margins, you’d think you could drop your prices a little. After all, artists and musicians don’t make too much money… do they?

Mac: No, but they’re willing to spend more on creative, cool stuff.

PC: It’s good to be cool.

Mac: All the way to the bank, buddy!

NOTE: Written and posted from a MacBook Pro

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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