5 Tools to Help Tailor Your Marketing During the Holidays

holiday ecommerce

The Christmas shopping season is one of the most important times of the year for retailers and marketers, and your marketing campaigns need to reflect that importance. Having an effective campaign will ensure your brand gets the attention it deserves during the most profitable time of the year.

In today’s world a shotgun approach will no longer cut it when trying to reach your customers. Brands must customize their marketing efforts to meet the individual needs of consumers. It is nearly time to begin building those important holiday campaigns, so we have compiled a list of online tools to aid in your efforts to pinpoint your marketing.

Google Analytics


It comes as no surprise that Google has managed to create the most popular web analytics suit in the world, with Google Analytics. This software provides information such as who is visiting your site, how they got there, and fills you in on their actions once they are actually on your website. Use this newfound information to find your most profitable customer segments and create marketing messages accordingly.

Google Analytics is perfect for businesses large and small as the suite is available on a freemium model. On a higher tier of the software there is the availability of an SDK for analyzing the performance of your mobile app with customers.

Salesforce Marketing Cloud


Salesforce Marketing Cloud is an incredibly useful tool for sending SMS and push notifications as mobile alerts, managing email marketing, managing ad campaigns with CRM data, and gathering consumer’s browsing behavior.

Integrating these tools provides countless opportunities for creating a brand voice that is consistent across all of your marketing efforts. Each tool allows for multiple ways of tracking behavior of customers and allows you to target each segment personally. One downfall is that Salesforce comes with a hefty price tag, which may not be doable for many smaller companies.



Inventory can have a strong influence on how you decide to market to your customers. Whether you are trying to promote an item that has been stuck on your shelves for weeks, or advertise a new shipment of a best seller, you’ll need a tool for inventory management, which is where BizSlate comes in.

Solutions for inventory and order management, inventory allocation, and accounting, e-commerce and EDI integration make this software perfect for small and mid-sized businesses. Most significantly, it allows you to track what people buy, helping you direct your marketing in future efforts.

If BizSlate isn’t right for your business, there are a slew of other inventory management products that may fit your needs.



If you are looking to generate leads for your business online forms embedded in your websites, social media or emails can be great tools. Formstack helps you create quick and easy custom forms and lets you analyze their conversion rates and measure their performance. The software helps you test your forms and find the most successful versions of your lead capture forms. Additionally, you can see content of partially-completed forms that were never submitted.

Once you have used your online forms to capture a lead you can use a new form to push for a sale. Why not use another form to re-engage customers after their purchase with a feedback form relevant to their purchase?

Email on Acid

Email on Acid

Email marketing is always an important aspect of any marketing strategy, and you should always be concerned about how your emails look to your customers in their inboxes. Your emails should catch the eye while staying true to your brand. You want your emails to look good in every email client in which they may be viewed. If these seems like quite the challenge, don’t worry, Email on Acid is available to help.

The platform allows the creation of HTML emails in an online editor, so you can preview your email’s look in a multitude of clients, optimize the code for each, and track the performance of your messages with an analytics suite. Use these features to your benefit and craft perfectly personalized emails to engage your customers and increase interest in buying.

Now that you have the tools you need to create your holiday marketing plans, you can get to work formulating your strategies. The key to success is to start early, allowing you to adequately test your campaign, and make any adjustments before the holidays get here. Personalizing your marketing messages will ensure your brand sees success this season.

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