Numbers matter when it comes to online marketing. I’ve been critical of Klout but I still like that companies are trying to develop simple metrics to determine places and people of influence online. I don’t pretend to understand the Klout score too much, and I don’t worry about it too much either.
But… from time to time, I do check in on my Klout score (the Klout iPhone app let’s you display it!). If you’d like to really know how a Klout score works, here’s the infographic for you!